Terms of service

Last updated: July 2026.

These terms apply to orders placed on or after that date.

PLEASE READ THESE TERMS CAREFULLY. They include a class action waiver (Section 15) that affects how disputes between you and us can be brought, and they describe automatically renewing subscriptions that continue and charge your payment method until you cancel (Section 4). By placing an order you agree to these terms.

This website (hereinafter – “Website”) and any products labeled under the brand name KELPIE are operated by Wire Salad OÜ, a limited liability company incorporated under the laws of Estonia (company reg. No. 16105764), registered address at Harjumaa, Tallinn linn, Hobujaama tn 4,, 10151 Estonia, European Union (hereinafter – “Company”, “Us”, “We” or “our”).

Contact: support@kelpie.com

1. These Terms

1.1 These Terms of Sale govern every purchase you make from us through this Website. Please read them before you order. By placing an order, you confirm that you have read and accept these terms. If you do not agree, do not place an order.

1.2 You buy as a consumer, that is, for purposes outside any trade, business or profession, and for your own personal use. The Website is not intended for business customers, and the Products are not sold for resale, redistribution or any other commercial purpose. If you are ordering on behalf of someone else, you are responsible for making sure they are aware of these terms.

1.3 You must be at least 18 years old and able to form a binding contract to order from us.

2. The Products

2.1 We sell pet food / complementary feed products and related products for dogs under the “Kelpie” brand (each a “Product”). Our Products are currently supplied as soft chews; we may add other Products and formats over time, and these terms apply to all of them unless we state otherwise for a particular Product. Our Products are complementary feed for dogs, not veterinary medicines, and are not intended to diagnose, treat, cure or prevent any disease or condition.

2.2 We describe each Product as accurately as we reasonably can. Images are illustrative. Results vary between animals and we do not guarantee a particular result.

2.3 Nothing on the Website is veterinary advice, and our Products are not a substitute for professional veterinary care or for any treatment prescribed for your dog. Follow the feeding guidance on the pack. If your dog is pregnant, nursing, unwell, on medication or has a health condition, speak to your veterinarian before use. Keep the Products out of reach of children and use only for the animal they are intended for.

3. Pricing, Payments and Charges

3.1 The final price for the Products, inclusive of all applicable taxes, is the price shown on the checkout page where you complete your purchase. That price does not include any import fees, duties or customs charges that your local customs authority may apply; where these arise, they are your responsibility.

3.2 Prices shown on the Website may change from time to time, and we may apply discounts or reduce prices. Any change takes effect when published and never affects an order you have already placed.

3.3 We may modify or discontinue the sale of any Product. Except for our obligations under an order already placed and your mandatory consumer rights, we are not liable to you or any third party for any modification, price change, suspension or discontinuance of a Product.

3.4 The price shown to you at checkout is the amount payable to us. Depending on your country and on how your order is fulfilled and shipped, the tax treatment of your order may differ, which is why customers in different countries may see slightly different prices. Where sales tax, VAT, GST or similar taxes applies to your order, it is included in the price shown at checkout.

3.5 You pay using the methods we offer at checkout. You confirm the payment method is yours or that you are authorized to use it.

4. Subscriptions and Automatic Renewal

4.1 You may buy each Product as a one-time purchase or on a subscription. If you choose a subscription, it renews automatically at the frequency you select at checkout, and we charge your payment method the recurring price shown for your plan, on an ongoing basis, until you cancel.

4.2 Before you subscribe, we present to you, clearly and conspicuously and before you pay: the recurring charge, the billing frequency, the date of the first charge, and that the subscription continues and renews automatically until you cancel. You provide your affirmative consent to these automatic-renewal terms as a separate step before your order is placed.

4.3 How to cancel. You may cancel at any time through our contact form or by contacting support at support@kelpie.com. To stop your next shipment, your cancellation must reach us at least 5 days before your next renewal date. If it reaches us later, it takes effect after the upcoming billing cycle, and that cycle is charged and delivered. Cancellation stops all renewals after it takes effect; it does not by itself entitle you to a refund of a Product already dispatched.

4.4 This section explains how subscription cancellation works. Product returns and refunds are governed by Section 7 and any non-waivable rights you may have under applicable law.

5. Discounts

5.1 From time to time we may offer discounts on our prices. For example, you may be eligible for a discount as a first-time buyer, or if you give us your email address and agree to receive our newsletters.

5.2 Applicable discounts may change from time to time. We give the details of any discount when we announce it.

5.3 We may start, change or end any discount at any time. Where a discount is announced for a stated period, we honor it for that period.

6. Delivery

6.1 We deliver to the countries shown in the delivery selector at checkout. If your country/state is not listed there, we are not able to deliver to you. Estimated delivery charge is shown before you confirm your order.

6.2 Delivery times are estimates. We are not responsible for delays caused by the carrier, customs, weather, natural events, strikes, or other events beyond our reasonable control. If your order has not arrived within a reasonable time, contact our customer support.

6.3 If delivery fails because of repeated failed attempts or an incorrect address you supplied, we may treat the order as cancelled and refund the Product price less our reasonable, evidenced costs.

7. Returns and Refunds

7.1 Because the Products are ingestible and hygiene-sensitive, opened or unsealed units cannot be returned. A unit whose seal has been broken is not eligible for return or refund except where the Product is defective.

8. Defective Products

8.1 If a Product arrives damaged, defective or not as described, contact us at support@kelpie.com with your order number and a description of the issue, and photographs. Where a Product is defective, we will replace it or refund it, at our option.

9. Products Sold for Personal Use Only

9.1 The Products are sold for your own personal use. You may not resell, redistribute, lease or otherwise commercially exploit any Product you buy from us.

10. Use of the Website

10.1 When using the Website, you must:

(a) not use the Website or its contents for any unlawful or unauthorized purpose;
(b) not resell, redistribute or commercially exploit any Product or Website content;
(c) not copy, reproduce or distribute any content of the Website without our written permission;
(d) give honest and accurate contact, billing and order information; and
(e) not interfere with the proper working or security of the Website.

10.2 If you seriously or repeatedly breach these terms, we may decline or cancel orders and refuse further sales. This does not affect any refund or return rights you already have.

11. Changes to the Website and Prices

11.1 We may change, update or withdraw the Website, the Products offered, and our prices and offers at any time. We do this for reasons such as new products, supply changes, promotions, or commercial and operational needs.

11.2 Any change to price or offer takes effect from the time it is published and never applies retroactively to an order already placed. The price and terms that apply to your order are those shown at checkout when you confirm it.

12. Intellectual Property

12.1 With regards to these terms, intellectual property rights mean such rights as trademarks (including “Kelpie”), copyright, domain names, database rights, design rights, patents, and all other intellectual property rights of any kind whether or not they are registered (“Intellectual Property”).

12.2 All Intellectual Property displayed on the Website or provided to you in any other form are protected by law. You may not copy, repurpose, or distribute any Intellectual Property or any other content received from Us or found on the Website, including Products’ descriptions, for any purpose, without our express written permission.

12.3 You may not use, copy, scrape, download, or otherwise access any content from this Website (including but not limited to text, images, audio, video, and metadata) for the purpose of developing, training, or improving any machine learning model, artificial intelligence system, or other automated data processing tool, whether directly or indirectly. Any such use, including by automated means such as bots, crawlers, or scrapers, is strictly prohibited without our prior written consent.

13. Disclaimers

13.1 To the fullest extent permitted by law, the Website and the Products are provided “as is” and “as available”, and we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Some jurisdictions do not allow the exclusion of certain implied warranties, so some of these exclusions may not apply to you.

13.2 We do not warrant that the Website will be uninterrupted or error-free, or that the Products will meet your expectations or produce any particular result.

14. Limitation of Liability

14.1 To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits or goodwill, arising out of or relating to the Products or these terms, whether based in contract, tort or otherwise, even if we have been advised of the possibility of such damages.

14.2 Our total aggregate liability to you for all claims arising out of or relating to the Products or these terms is limited to the amount you paid to us for the Product giving rise to the claim, and in no event exceeds USD 500 in aggregate.

15. Governing Law, Disputes and Class Action Waiver

15.1 These terms and the entire legal relationship between you and us are governed by the law of the Republic of Estonia, except where the mandatory consumer-protection laws of the state where you live provide you with protection that cannot be waived by agreement, which continues to apply to you.

15.2 Informal resolution first. If you have a dispute, contact us at support@kelpie.com first and give us a fair chance to resolve it. Most issues can be resolved this way.

15.3 Class action waiver. To the fullest extent permitted by law, you and we agree that each may bring claims against the other only in your or its individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding. Unless both you and we agree otherwise, no court or other decision-maker may consolidate more than one person’s claims or preside over any form of a representative or class proceeding.

15.4 Chargebacks. Before asking your bank or card issuer to reverse a payment, please contact us first and give us a fair chance to put the matter right. Many chargebacks arise from issues we can resolve directly and more quickly.

16. Indemnification

16.1 You agree to indemnify and hold harmless the Company and its officers, directors, employees and agents from any claims, losses, liabilities and reasonable expenses (including reasonable legal fees) arising out of your breach of these terms, your misuse of the Products or the Website, or your violation of any law or the rights of a third party.

17. Privacy and Reviews

17.1 We process your personal data in line with our Privacy Policy, which explains what we collect, why, and your rights. We use your data to perform the order, take payment, deliver, and handle returns.

17.2 Where we publish testimonials or reviews, we may show them without the customer's full name or photograph, or using only initials or a first name, to protect the reviewer's privacy. Where a name or image is shown, we display it only with that customer's consent. We do not present a review as coming from a genuine customer unless it does.

17.3 We collect customer reviews through several channels, including direct submissions on the Website, post-purchase email surveys, account feedback forms, and third-party tools. To keep reviews genuine, we use verification measures – such as linking a review to an actual purchase or requiring the reviewer to be signed in – and we monitor for fake or automated reviews. When we publish reviews, we do so in line with applicable data-protection law.

17.4 We may decline to publish, or may remove, a review that contains unlawful, offensive, abusive, private, confidential, clearly false or misleading content, or content unrelated to our Products or customer service. We may also remove disease-treatment claims, medical advice, or other claims we cannot lawfully publish.

18. General

18.1 Force majeure. We are not liable for delay or failure caused by events beyond our reasonable control.

18.2 Changes to these terms. We may amend these terms. The version that applies to your order is the one published when you order.

18.3 Severability. If any provision is held invalid, the rest continue in force, and the invalid provision is limited or replaced by the closest valid one.

18.4 Assignment. You may not assign these terms without our consent. We may assign them in connection with a merger, sale or reorganization.

18.5 Entire agreement. These terms, together with the Privacy Policy and any order confirmation, are the entire agreement between you and us regarding your purchase.

19. Contact Information

You can contact us by the following details:

Support email: support@kelpie.com
Online contact form: https://kelpie.com/pages/contact

Returns:
Kelpie / Wire Salad OÜ,
c/o ShipBob, 11401 Harmon Rd, Ste 500, Fort Worth, TX 76177, USA

Phone: (844) 474-4726